The Lego Enterprise History

The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make payments in the depths of the Great Depression, but the miniscule prototypes he had made of items like ironing boards and ladders had great potential as children’s toys. He named the business Profano after two Danish text, leg and godt, that means “play well. ”

In 1958, he created the iconic profano brick with pontoons inside that makes it interlock with other lego items. This groundbreaking innovation revolutionized the company and allowed this to develop at an surprising pace.

By the 1960s, Lego had enhanced its world-wide reach and began producing toys beneath license in North America via an arrangement with luggage supplier Samsonite. The company also began selling pieces with all the bits wanted to build a particular model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Village (later has been renowned Lego City), and FabuLand.

In the early 1970s, Lego required a remarkable step forward with its introduction of Lego information that acquired movable legs and arms. The company likewise began using more plastic material and a review of larger obstructions for younger children, a tier called Duplo. In the 1980s, Lego’s revenue grew at an amazing rate of ten percent annually, inspite of overall toy industry product sales growth scaling down.

Today, Seglar is a significant global firm with profits of more than $5. 8 billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it still feels less just like a ruthlessly industrial giant and more like an good old family good friend.

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