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Additionally , social media tools have become a significant part of the digital ecosystem, with millions of users logging upon daily to interact with friends and families through text messages, photographs, and videos. These sites enable these to share information and happenings, discuss pop culture and sports, and leave opinions and “likes” on each other’s posts. This way, social media has created an entirely new form of electronic word-of-mouth (eWOM), a key influencer in customer decisions. The rapid grow of these one of the striking has transformed the traditional advertising landscape, and is shifting the meaning of what constitutes a multimedia company. An appropriate undergraduate degree, such as the online Bachelor of Fine Disciplines in Digital Media for Maryville University, can prepare students to take advantage of this kind of transformation and provide vital image communication strategies to a variety of businesses.